Services
Content Strategy
Styled Feed Direction
Visual Storytelling
Overview
OYUNA London creates luxury Mongolian cashmere and lifestyle pieces with exceptional craftsmanship. They were looking to enhance their digital presence in a way that reflected the beauty, minimalism, and refinement of their brand, while ultimately supporting product sales.
Goal
To create a cohesive, elevated visual identity online that mirrors the brand’s sophisticated in-store and catalogue experience — bringing the tactile beauty of cashmere into a clean digital environment.
Approach
Working under the direction of the marketing director and business owner, I collaborated with a cross-functional team of specialists responsible for the website, email marketing, and paid advertising. Together, we ensured that every touchpoint — from social content to META campaigns — aligned seamlessly. My focus centred on developing a visual direction and content style for social media that echoed OYUNA’s refined, minimalist brand language.
This included creating a calm, textured, design-led feed that highlighted craftsmanship, natural tones, and the timeless quality of their pieces.
Project Output
- Curated styled feed concepts designed to create awareness of new ranges
- Minimalist social media layout direction
- Story templates aligned with brand tone
- Subtle, refined copywriting for product highlights
- Visual moodboards and content pacing recommendations
Visual Direction
- Minimal & luxe
- Navy, cream, gold (your palette) + OYUNA neutral tones
- One hero image per case study
- Soft shadows, breathable white space
- Graphic suggestion: Three simple icons: “Strategy”, “Visual Direction”, “Content Styling”
